We design, develop and
validate ideas for startups
& aspiring founders.
OUR WORK
"I can assure you — these guys know what they’re doing ... immediately grasped the concept and came up with a solution that matched my vision perfectly."
— Website Re-design for Discovry!
“Delight to work with. Great eye for design, super engaged and responsive, brings a great productive energy. Highly recommend!”
— MVP design for Dreamy Domains
Validation Lab
Many founders waste months building something to find out no one wants it.
Money comes and goes, but time only comes once. Instead of jumping straight into building we focus on validating whether an idea has demand first. That way we learn if it is worth building or not, but if it is, we build with confidence and clarity.
Money comes and goes, but time only comes once. Instead of jumping straight into building we focus on validating whether an idea has demand first. That way we learn if it is worth building or not, but if it is, we build with confidence and clarity.
Methodology
How It Works
As a Venture Lab, we developed this methodology to help us pick which ideas to pursue and which to drop, before we write a single line of code.
We are now packaging our methodology to help others rapidly validate their ideas too. We call this…
As a Venture Lab, we developed this methodology to help us pick which ideas to pursue and which to drop, before we write a single line of code.
We are now packaging our methodology to help others rapidly validate their ideas too. We call this…
Validation As A Service (VaaS)
Validation As A Service (VaaS)
Validation As A Service (VaaS)
We act as temporary partners with early stage, pre-MVP founders — helping you test ideas in the real world before committing to a build. Whether you are aspiring founder looking to quit corporate, a young solo-entrepreneur or a startup looking to pivot, our VaaS is designed for you.
We act as temporary partners with early stage, pre-MVP founders — helping you test ideas in the real world before committing to a build. Whether you are aspiring founder looking to quit corporate, a young solo-entrepreneur or a startup looking to pivot, our VaaS is designed for you.
(Stage 01)
STAGE 01
Strategy Consult
We unpack your idea, assumptions, and goals, then decide on the fastest, most honest way to test demand — whether that’s interviews, a wait list, pre-orders, or something else entirely.
STAGE 01
Strategy Consult
We unpack your idea, assumptions, and goals, then decide on the fastest, most honest way to test demand — whether that’s interviews, a wait list, pre-orders, or something else entirely.
STAGE 01
Strategy Consult
We unpack your idea, assumptions, and goals, then decide on the fastest, most honest way to test demand — whether that’s interviews, a wait list, pre-orders, or something else entirely.
(Stage 02)
STAGE 02
Start With Conversations
Before building or promoting anything, we start with real conversations. We identify and interview your target users. Within a handful of conversations, we gather direct, unfiltered feedback that helps us decide whether the idea has legs and moves forward — or stops here.
STAGE 02
Start With Conversations
Before building or promoting anything, we start with real conversations. We identify and interview your target users. Within a handful of conversations, we gather direct, unfiltered feedback that helps us decide whether the idea has legs and moves forward — or stops here.
STAGE 02
Start With Conversations
Before building or promoting anything, we start with real conversations. We identify and interview your target users. Within a handful of conversations, we gather direct, unfiltered feedback that helps us decide whether the idea has legs and moves forward — or stops here.
(Stage 03)
STAGE 03 A
Landing Pages
We design and launch a polished one-page site that clearly communicates your idea, building trust fast through strong visuals, benefits, and calls-to-action.
We design and launch a polished one-page site that clearly communicates your idea, building trust fast through strong visuals, benefits, and calls-to-action.
We design and launch a polished one-page site that clearly communicates your idea, building trust fast through strong visuals, benefits, and calls-to-action.
STAGE 03 B
Wait List
Interested users can sign up, giving you a tangible signal of demand. Beyond numbers, it’s a pool of potential early adopters or beta testers to engage with directly.
Interested users can sign up, giving you a tangible signal of demand. Beyond numbers, it’s a pool of potential early adopters or beta testers to engage with directly.
Interested users can sign up, giving you a tangible signal of demand. Beyond numbers, it’s a pool of potential early adopters or beta testers to engage with directly.
STAGE 03 C
Survey
A wait list shows interest — surveys reveal intent. We embed short, targeted surveys directly into the experience to gather structured insights on user needs, priorities, objections, and willingness to switch or pay.
A wait list shows interest — surveys reveal intent. We embed short, targeted surveys directly into the experience to gather structured insights on user needs, priorities, objections, and willingness to switch or pay.
A wait list shows interest — surveys reveal intent. We embed short, targeted surveys directly into the experience to gather structured insights on user needs, priorities, objections, and willingness to switch or pay.
$899
$899
Only pay for stages you start:
Only pay for stages you start:
Stage 1 — Strategy consult — $89
Stage 1 — Strategy consult — $89
Stage 2 — Market Interviews — $314
Stage 2 — Market Interviews — $314
Stage 3 — Website Launch — $496
Stage 3 — Website Launch — $496
Many ideas don’t make it to Stage 3 — and that’s a success, not a failure.
Find out in weeks, what others find out in months—
"Is there any actual demand for my idea?"
(Limited Offer)
Equity Partners
Arta Labs operates as a venture studio alongside our fee-based validation work.
In some cases, when a project strongly aligns with our portfolio and long-term focus, we may propose an equity-based partnership — either in place of fees, or as a partial fee reduction in exchange for equity.
In these situations, we stay involved beyond validation as advisors and collaborators, supporting the project as it grows.
(Limited Offer)
Equity Partners
Arta Labs operates as a venture studio alongside our fee-based validation work.
In some cases, when a project strongly aligns with our portfolio and long-term focus, we may propose an equity-based partnership — either in place of fees, or as a partial fee reduction in exchange for equity.
In these situations, we stay involved beyond validation as advisors and collaborators, supporting the project as it grows.
(Limited Offer)
Equity Partners
Arta Labs operates as a venture studio alongside our fee-based validation work.
In some cases, when a project strongly aligns with our portfolio and long-term focus, we may propose an equity-based partnership — either in place of fees, or as a partial fee reduction in exchange for equity.
In these situations, we stay involved beyond validation as advisors and collaborators, supporting the project as it grows.
Startup Consultant
Startup Consultant
$1,000 - $5,000+
$1,000 - $5,000+
Web Designer
Web Designer
$1,000 - $3,000+
$1,000 - $3,000+
Arta Labs - VaaS
Arta Labs - VaaS
$899
$899
Save thousands with a fixed-price package.
Our package offers consultancy and web design services at a fraction of the cost of consultants and web designers, giving you all the benefits whilst saving potentially thousands in fees.
Our package offers consultancy and web design services at a fraction of the cost of consultants and web designers, giving you all the benefits whilst saving potentially thousands in fees.
Our package offers consultancy and web design services at a fraction of the cost of consultants and web designers, giving you all the benefits whilst saving potentially thousands in fees.
LAB NOTES
How Long Does It Take?
01
Our validation sprints are designed to be fast but not rushed. You should start seeing clear signs of whether there’s genuine interest in your idea within one to two weeks. Sometimes even sooner. We focus on speed and signal quality, finding out enough to give you real confidence (or a clear reason to move on) without dragging the process out for months.
How Long Does It Take?
01
Our validation sprints are designed to be fast but not rushed. You should start seeing clear signs of whether there’s genuine interest in your idea within one to two weeks. Sometimes even sooner. We focus on speed and signal quality, finding out enough to give you real confidence (or a clear reason to move on) without dragging the process out for months.
How Long Does It Take?
01
Our validation sprints are designed to be fast but not rushed. You should start seeing clear signs of whether there’s genuine interest in your idea within one to two weeks. Sometimes even sooner. We focus on speed and signal quality, finding out enough to give you real confidence (or a clear reason to move on) without dragging the process out for months.
Why Not Just Build First?
02
You most definitely can. This is an approach that has worked for many and it is a great way to learn skills and gain experience building. But you may also learn the hard way why validating first may be wise too. Our service is for those who want to build with purpose, not on gut feeling. It’s for founders who value evidence before effort. Fundamentally, money comes and goes, but time only comes once. You only have so much of it, and so for many, ensuring it is used efficiently is valuable. Building first means committing early to a direction you haven’t yet tested. Validation lets you explore multiple directions faster, saving months that could otherwise be spent fixing what wasn’t needed in the first place. When validating first, you already know whether there is a user base you are building for or not.
Why Not Just Build First?
02
You most definitely can. This is an approach that has worked for many and it is a great way to learn skills and gain experience building. But you may also learn the hard way why validating first may be wise too. Our service is for those who want to build with purpose, not on gut feeling. It’s for founders who value evidence before effort. Fundamentally, money comes and goes, but time only comes once. You only have so much of it, and so for many, ensuring it is used efficiently is valuable. Building first means committing early to a direction you haven’t yet tested. Validation lets you explore multiple directions faster, saving months that could otherwise be spent fixing what wasn’t needed in the first place. When validating first, you already know whether there is a user base you are building for or not.
Why Not Just Build First?
02
You most definitely can. This is an approach that has worked for many and it is a great way to learn skills and gain experience building. But you may also learn the hard way why validating first may be wise too. Our service is for those who want to build with purpose, not on gut feeling. It’s for founders who value evidence before effort. Fundamentally, money comes and goes, but time only comes once. You only have so much of it, and so for many, ensuring it is used efficiently is valuable. Building first means committing early to a direction you haven’t yet tested. Validation lets you explore multiple directions faster, saving months that could otherwise be spent fixing what wasn’t needed in the first place. When validating first, you already know whether there is a user base you are building for or not.
How Do You Build The Landing Page?
03
We can approach it two ways: Option 1 – Custom Build: We create the page from scratch, designing and developing it to reflect your exact vision. This gives you full control over the look, feel, and tone — but it takes more setup time, and the sprint naturally runs a little longer. Option 2 – Curated Templates: If speed is priority, you can also select from a range of our curated website templates. These are hand-picked by us for clarity, responsiveness, and conversion. We then tailor the visuals, copy, and structure to match your idea — so it feels custom but launches much faster.
How Do You Build The Landing Page?
03
We can approach it two ways: Option 1 – Custom Build: We create the page from scratch, designing and developing it to reflect your exact vision. This gives you full control over the look, feel, and tone — but it takes more setup time, and the sprint naturally runs a little longer. Option 2 – Curated Templates: If speed is priority, you can also select from a range of our curated website templates. These are hand-picked by us for clarity, responsiveness, and conversion. We then tailor the visuals, copy, and structure to match your idea — so it feels custom but launches much faster.
How Do You Build The Landing Page?
03
We can approach it two ways: Option 1 – Custom Build: We create the page from scratch, designing and developing it to reflect your exact vision. This gives you full control over the look, feel, and tone — but it takes more setup time, and the sprint naturally runs a little longer. Option 2 – Curated Templates: If speed is priority, you can also select from a range of our curated website templates. These are hand-picked by us for clarity, responsiveness, and conversion. We then tailor the visuals, copy, and structure to match your idea — so it feels custom but launches much faster.
How involved do I need to be?
04
That’s entirely up to you. Some founders prefer a hands-off approach, letting us handle setup and execution while they focus on their day job or other projects. We deliver a short validation report outlining what we tested, what responses came in, what worked, and what didn’t. You’ll see engagement data (clicks, sign-ups, survey feedback) and our interpretation of what it means for your next step — whether that’s to proceed, pivot, or pause. Others choose a collaborative sprint, working with us to implement elements of the sprint directly. You can choose exactly how involved you'd like to be or what you would like us to handle. We adapt to how you like to work — and adjust our pricing accordingly. The more hands on you are, the less justification we have to charge as much. This will also give you more direct insight into the process and see the validation unfold.
How involved do I need to be?
04
That’s entirely up to you. Some founders prefer a hands-off approach, letting us handle setup and execution while they focus on their day job or other projects. We deliver a short validation report outlining what we tested, what responses came in, what worked, and what didn’t. You’ll see engagement data (clicks, sign-ups, survey feedback) and our interpretation of what it means for your next step — whether that’s to proceed, pivot, or pause. Others choose a collaborative sprint, working with us to implement elements of the sprint directly. You can choose exactly how involved you'd like to be or what you would like us to handle. We adapt to how you like to work — and adjust our pricing accordingly. The more hands on you are, the less justification we have to charge as much. This will also give you more direct insight into the process and see the validation unfold.
How involved do I need to be?
04
That’s entirely up to you. Some founders prefer a hands-off approach, letting us handle setup and execution while they focus on their day job or other projects. We deliver a short validation report outlining what we tested, what responses came in, what worked, and what didn’t. You’ll see engagement data (clicks, sign-ups, survey feedback) and our interpretation of what it means for your next step — whether that’s to proceed, pivot, or pause. Others choose a collaborative sprint, working with us to implement elements of the sprint directly. You can choose exactly how involved you'd like to be or what you would like us to handle. We adapt to how you like to work — and adjust our pricing accordingly. The more hands on you are, the less justification we have to charge as much. This will also give you more direct insight into the process and see the validation unfold.
What if my idea doesn’t validate?
05
Then we’ve done our job. A failed validation is often a win in disguise — it means you’ve avoided spending months building something the market didn’t want. You’ll still walk away with insight into why it didn’t click. Maybe the audience was wrong, the framing off, or the problem less painful than expected. You can use that knowledge to pivot quickly or refine your next idea with more direction than before.
What if my idea doesn’t validate?
05
Then we’ve done our job. A failed validation is often a win in disguise — it means you’ve avoided spending months building something the market didn’t want. You’ll still walk away with insight into why it didn’t click. Maybe the audience was wrong, the framing off, or the problem less painful than expected. You can use that knowledge to pivot quickly or refine your next idea with more direction than before.
What if my idea doesn’t validate?
05
Then we’ve done our job. A failed validation is often a win in disguise — it means you’ve avoided spending months building something the market didn’t want. You’ll still walk away with insight into why it didn’t click. Maybe the audience was wrong, the framing off, or the problem less painful than expected. You can use that knowledge to pivot quickly or refine your next idea with more direction than before.
How Much Does It Cost?
06
Pricing depends on how involved you want us to be. Additionally, simple setup using a Framer template costs less than a fully bespoke build. Our goal is to keep it accessible — a small, smart investment that saves you the far greater cost of building blind. If you are interested in finding out more, get in touch with us and we can discuss your idea, budget and exact strategy further.
How Much Does It Cost?
06
Pricing depends on how involved you want us to be. Additionally, simple setup using a Framer template costs less than a fully bespoke build. Our goal is to keep it accessible — a small, smart investment that saves you the far greater cost of building blind. If you are interested in finding out more, get in touch with us and we can discuss your idea, budget and exact strategy further.
How Much Does It Cost?
06
Pricing depends on how involved you want us to be. Additionally, simple setup using a Framer template costs less than a fully bespoke build. Our goal is to keep it accessible — a small, smart investment that saves you the far greater cost of building blind. If you are interested in finding out more, get in touch with us and we can discuss your idea, budget and exact strategy further.
Venture Lab
Venture Lab
Each idea is a hypothesis to test, not a hill to die on.
Startups are a science. We form hypotheses, run experiments and seek peer-review. If an idea doesn't give us the expected results, we kill it and take the learnings for the next one.
Startups are a science. We form hypotheses, run experiments and seek peer-review. If an idea doesn't give us the expected results, we kill it and take the learnings for the next one.
HYPOTHESIS
In his book "The Psychology of Money", Morgan Housel explains the concept of long-tail events.
These are rare but highly impactful outcomes that drive the majority of returns, successes, or breakthroughs.
In business and investing, a small number of exceptional outcomes often account for almost all the progress.
The key insight is this: you don't need everything to work — just a few exceptional outcomes can more than compensate for everything else.
At Arta Labs, we apply this principle through rapid but disciplined experimentation. Rather than betting everything on one untested idea, we explore multiple concepts in parallel, each treated as a focused sprint designed to validate (or disprove) its potential.
When a signal is strong, only then do we double down, onboard co-founders and build with conviction.
These are rare but highly impactful outcomes that drive the majority of returns, successes, or breakthroughs.
In business and investing, a small number of exceptional outcomes often account for almost all the progress.
The key insight is this: you don't need everything to work — just a few exceptional outcomes can more than compensate for everything else.
At Arta Labs, we apply this principle through rapid but disciplined experimentation. Rather than betting everything on one untested idea, we explore multiple concepts in parallel, each treated as a focused sprint designed to validate (or disprove) its potential.
When a signal is strong, only then do we double down, onboard co-founders and build with conviction.
Experiments
BUILDING MVP
Kanban Kanban
A recursive Kanban system — think Russian dolls, where every card in a board opens into another board automatically.
VALIDATING
Sophos AI
A UI for AI. Sophos is a user interface for your favourite LLM with embeded quality of life improvements.
BUILDING MVP
Kanban Kanban
A recursive Kanban system — think Russian dolls, where every card in a board opens into another board automatically.
VALIDATING
Sophos AI
A UI for AI. Sophos is a user interface for your favourite LLM with embeded quality of life improvements.
BUILDING MVP
Kanban Kanban
A recursive Kanban system — think Russian dolls, where every card in a board opens into another board automatically.
VALIDATING
Sophos AI
A UI for AI. Sophos is a user interface for your favourite LLM with embeded quality of life improvements.
BUILDING MVP
Kanban Kanban
A recursive Kanban system — think Russian dolls, where every card in a board opens into another board automatically.
VALIDATING
Sophos AI
A UI for AI. Sophos is a user interface for your favourite LLM with embeded quality of life improvements.
BUILDING MVP
Kanban Kanban
A recursive Kanban system — think Russian dolls, where every card in a board opens into another board automatically.
BUILDING MVP
Kanban Kanban
A recursive Kanban system — think Russian dolls, where every card in a board opens into another board automatically.
VALIDATING
Sophos AI
A UI for AI. Sophos is a user interface for your favourite LLM with embeded quality of life improvements.
VALIDATING
Sophos AI
A UI for AI. Sophos is a user interface for your favourite LLM with embeded quality of life improvements.
Methodology
01
IDEATION
We look for problems that are real and felt by scanning trends, communities, and even our own everyday pain points for signs of frustration or unmet demand. The aim is to surface insights that could spark a viable new venture, not just a clever idea.
02
Validation SprinT
Each idea goes through a short, structured validation sprint: landing pages, waitlists, and rapid feedback loops. Within days or weeks, we collect real signals of interest and learn whether the problem–solution fit holds up outside our own assumptions.
03
Decision Point
Once the data’s in, we make a call. If the signal is weak, we archive the idea and return to step 1. If it’s strong, we refine the concept and prepare it for MVP development. Every decision is guided by evidence, not attachment.
04
Onboard Co-Founders & Build MVP
Validated ideas are graduated into MVP projects where we onboard talented co-founders to build with our support. This is where experiments turn into potential startups ventures.
Want to work with us?
We’re building a list of future co-founders. Technical or not, if you want to help launch validated ideas into startups, we’d love to connect.
LAB NOTES
Idea Relay Model
01
A small stake in large success is better than a large stake in failure. We trade equity for time and effort that can be deployed across multiple experiments. Our goal isn’t one big win, but many attempts — knowing that while most ideas fail, a few can break out and more than make up for the rest. Along the way, the networks, learnings, and systems we build compound, increasing our odds of striking gold again and again. We call this the Idea Relay Model. Instead of buying or funding proven companies like many Private Equity or Venture Capital firms, we originate ideas ourselves, validate them quickly, and relay them to entrepreneurial co-founders who collaborate on the MVP build. Arta Labs contributes the product design, validation, and systems; co-founders bring deep focus and ownership to take it forward, earning equity as they do.
Idea Relay Model
01
A small stake in large success is better than a large stake in failure. We trade equity for time and effort that can be deployed across multiple experiments. Our goal isn’t one big win, but many attempts — knowing that while most ideas fail, a few can break out and more than make up for the rest. Along the way, the networks, learnings, and systems we build compound, increasing our odds of striking gold again and again. We call this the Idea Relay Model. Instead of buying or funding proven companies like many Private Equity or Venture Capital firms, we originate ideas ourselves, validate them quickly, and relay them to entrepreneurial co-founders who collaborate on the MVP build. Arta Labs contributes the product design, validation, and systems; co-founders bring deep focus and ownership to take it forward, earning equity as they do.
Idea Relay Model
01
A small stake in large success is better than a large stake in failure. We trade equity for time and effort that can be deployed across multiple experiments. Our goal isn’t one big win, but many attempts — knowing that while most ideas fail, a few can break out and more than make up for the rest. Along the way, the networks, learnings, and systems we build compound, increasing our odds of striking gold again and again. We call this the Idea Relay Model. Instead of buying or funding proven companies like many Private Equity or Venture Capital firms, we originate ideas ourselves, validate them quickly, and relay them to entrepreneurial co-founders who collaborate on the MVP build. Arta Labs contributes the product design, validation, and systems; co-founders bring deep focus and ownership to take it forward, earning equity as they do.
Equity Splits
02
Equity splits vary depending on the circumstances. Often, we begin around a 50/50 partnership with a technical co-founder. Over time, ownership rebalances to reflect who is contributing most to growth. If Arta Labs takes a lighter role, we’re comfortable with our stake adjusting so that the active founders hold meaningful ownership. Our objective isn’t to cling to equity, but to build fair partnerships that give each venture the best chance to succeed. Instead of acquiring large stakes and consolidate control, our aim is the opposite: to give builders more ownership and decision-making power once a concept moves beyond validation. This frees up our energy to focus on where we add the most value — the pre-MVP stages of ideation, design, and validation. We step back so co-founders can take the driver’s seat, while we loop back to run the next experiment. We are successful when we own many minority stakes in many successfull ventures as valuable partners to founders. Over time, this creates a portfolio of ventures — not by investing in existing companies, but by building them from the ground up. The dynamic is similar to a venture fund or PE portfolio: a few long-tail successes more than offset the many that don’t break through. The difference is that our risk is time and creative effort, not so much capital. We invest attention, systems, and learning cycles — a compounding resource that strengthens with every experiment.
Equity Splits
02
Equity splits vary depending on the circumstances. Often, we begin around a 50/50 partnership with a technical co-founder. Over time, ownership rebalances to reflect who is contributing most to growth. If Arta Labs takes a lighter role, we’re comfortable with our stake adjusting so that the active founders hold meaningful ownership. Our objective isn’t to cling to equity, but to build fair partnerships that give each venture the best chance to succeed. Instead of acquiring large stakes and consolidate control, our aim is the opposite: to give builders more ownership and decision-making power once a concept moves beyond validation. This frees up our energy to focus on where we add the most value — the pre-MVP stages of ideation, design, and validation. We step back so co-founders can take the driver’s seat, while we loop back to run the next experiment. We are successful when we own many minority stakes in many successfull ventures as valuable partners to founders. Over time, this creates a portfolio of ventures — not by investing in existing companies, but by building them from the ground up. The dynamic is similar to a venture fund or PE portfolio: a few long-tail successes more than offset the many that don’t break through. The difference is that our risk is time and creative effort, not so much capital. We invest attention, systems, and learning cycles — a compounding resource that strengthens with every experiment.
Equity Splits
02
Equity splits vary depending on the circumstances. Often, we begin around a 50/50 partnership with a technical co-founder. Over time, ownership rebalances to reflect who is contributing most to growth. If Arta Labs takes a lighter role, we’re comfortable with our stake adjusting so that the active founders hold meaningful ownership. Our objective isn’t to cling to equity, but to build fair partnerships that give each venture the best chance to succeed. Instead of acquiring large stakes and consolidate control, our aim is the opposite: to give builders more ownership and decision-making power once a concept moves beyond validation. This frees up our energy to focus on where we add the most value — the pre-MVP stages of ideation, design, and validation. We step back so co-founders can take the driver’s seat, while we loop back to run the next experiment. We are successful when we own many minority stakes in many successfull ventures as valuable partners to founders. Over time, this creates a portfolio of ventures — not by investing in existing companies, but by building them from the ground up. The dynamic is similar to a venture fund or PE portfolio: a few long-tail successes more than offset the many that don’t break through. The difference is that our risk is time and creative effort, not so much capital. We invest attention, systems, and learning cycles — a compounding resource that strengthens with every experiment.
Core Team Roles
03
To keep the relay moving, our core team plays three essential roles: Designer — Shapes the value proposition, designs landing pages and prototypes, and crafts the narrative that communicates the idea. Engineer — implements designs, establishing landing pages for validation, including waitlists, surveys, and tracking systems to capture early signals without overbuilding. Provides technical expertise. Consultant — Once validation succeeds, this role acts as Arta Labs’ representative within the venture. They guide early project milestones, help recruit co-founders, and connect ventures with the right support and resources.
Core Team Roles
03
To keep the relay moving, our core team plays three essential roles: Designer — Shapes the value proposition, designs landing pages and prototypes, and crafts the narrative that communicates the idea. Engineer — implements designs, establishing landing pages for validation, including waitlists, surveys, and tracking systems to capture early signals without overbuilding. Provides technical expertise. Consultant — Once validation succeeds, this role acts as Arta Labs’ representative within the venture. They guide early project milestones, help recruit co-founders, and connect ventures with the right support and resources.
Core Team Roles
03
To keep the relay moving, our core team plays three essential roles: Designer — Shapes the value proposition, designs landing pages and prototypes, and crafts the narrative that communicates the idea. Engineer — implements designs, establishing landing pages for validation, including waitlists, surveys, and tracking systems to capture early signals without overbuilding. Provides technical expertise. Consultant — Once validation succeeds, this role acts as Arta Labs’ representative within the venture. They guide early project milestones, help recruit co-founders, and connect ventures with the right support and resources.
ARTA LABS © 2025
“Fail fast, fail often, fail forward.”
— Silicon Valley mantra
“People ignore design that ignores people.”
— Frank Chimero
“Good design is good business.”
— Thomas J. Watson Jr.
“The only way to win is to learn faster than anyone else.”
— Eric Ries, The Lean Startup
“Make something people want.”
— Paul Graham, Y Combinator
“Fail fast, fail often, fail forward.”
— Silicon Valley mantra
“People ignore design that ignores people.”
— Frank Chimero
“Good design is good business.”
— Thomas J. Watson Jr.
“The only way to win is to learn faster than anyone else.”
— Eric Ries, The Lean Startup
“Make something people want.”
— Paul Graham, Y Combinator
“Fail fast, fail often, fail forward.”
— Silicon Valley mantra
“People ignore design that ignores people.”
— Frank Chimero
“Good design is good business.”
— Thomas J. Watson Jr.
“The only way to win is to learn faster than anyone else.”
— Eric Ries, The Lean Startup
“Make something people want.”
— Paul Graham, Y Combinator
“Fail fast, fail often, fail forward.”
— Silicon Valley mantra
“People ignore design that ignores people.”
— Frank Chimero
“Good design is good business.”
— Thomas J. Watson Jr.
“The only way to win is to learn faster than anyone else.”
— Eric Ries, The Lean Startup
“Make something people want.”
— Paul Graham, Y Combinator
ARTA LABS © 2025
“Fail fast, fail often, fail forward.”
— Silicon Valley mantra
“People ignore design that ignores people.”
— Frank Chimero
“Good design is good business.”
— Thomas J. Watson Jr.
“The only way to win is to learn faster than anyone else.”
— Eric Ries, The Lean Startup
“Make something people want.”
— Paul Graham, Y Combinator
“Fail fast, fail often, fail forward.”
— Silicon Valley mantra
“People ignore design that ignores people.”
— Frank Chimero
“Good design is good business.”
— Thomas J. Watson Jr.
“The only way to win is to learn faster than anyone else.”
— Eric Ries, The Lean Startup
“Make something people want.”
— Paul Graham, Y Combinator
“Fail fast, fail often, fail forward.”
— Silicon Valley mantra
“People ignore design that ignores people.”
— Frank Chimero
“Good design is good business.”
— Thomas J. Watson Jr.
“The only way to win is to learn faster than anyone else.”
— Eric Ries, The Lean Startup
“Make something people want.”
— Paul Graham, Y Combinator
“Fail fast, fail often, fail forward.”
— Silicon Valley mantra
“People ignore design that ignores people.”
— Frank Chimero
“Good design is good business.”
— Thomas J. Watson Jr.
“The only way to win is to learn faster than anyone else.”
— Eric Ries, The Lean Startup
“Make something people want.”
— Paul Graham, Y Combinator
ARTA LABS © 2025
“Fail fast, fail often, fail forward.”
— Silicon Valley mantra
“People ignore design that ignores people.”
— Frank Chimero
“Good design is good business.”
— Thomas J. Watson Jr.
“The only way to win is to learn faster than anyone else.”
— Eric Ries, The Lean Startup
“Make something people want.”
— Paul Graham, Y Combinator
“Fail fast, fail often, fail forward.”
— Silicon Valley mantra
“People ignore design that ignores people.”
— Frank Chimero
“Good design is good business.”
— Thomas J. Watson Jr.
“The only way to win is to learn faster than anyone else.”
— Eric Ries, The Lean Startup
“Make something people want.”
— Paul Graham, Y Combinator
“Fail fast, fail often, fail forward.”
— Silicon Valley mantra
“People ignore design that ignores people.”
— Frank Chimero
“Good design is good business.”
— Thomas J. Watson Jr.
“The only way to win is to learn faster than anyone else.”
— Eric Ries, The Lean Startup
“Make something people want.”
— Paul Graham, Y Combinator
“Fail fast, fail often, fail forward.”
— Silicon Valley mantra
“People ignore design that ignores people.”
— Frank Chimero
“Good design is good business.”
— Thomas J. Watson Jr.
“The only way to win is to learn faster than anyone else.”
— Eric Ries, The Lean Startup
“Make something people want.”
— Paul Graham, Y Combinator